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X-WR-CALDESC:Events for Textile World
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DTSTART:20240310T070000
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SUMMARY:Hygienix™ Pre-Conference Webinar: Harnessing AI for Transparency And Trust In Sustainability
DESCRIPTION:As AI tools like ChatGPT\, Google Gemini\, and others become integral to daily search habits\, consumers are increasingly turning to these platforms for reliable information about a brand’s environmental efforts. Generative AI engines\, diverse in their training and outputs\, significantly impact consumer perceptions by providing instant answers to sustainability queries. A brand/company risks losing potential customers if its online content varies across different AI platforms\, presenting conflicting information that may not fully reflect the brand’s actual initiatives. 
URL:https://www.textileworld.com/event/hygienix-pre-conference-webinar-harnessing-ai-for-transparency-and-trust-in-sustainability/
LOCATION:Online
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